265: The Secrets To Asian Efficiency And Productivity With Thanh Pham

At present, I’m actually completely satisfied to have my fellow Asian compatriot Thanh Pham on the show.

Thanh runs the popular website where he teaches others methods to be extra productive with their time.

He’s thought-about to be one of many prime thought leaders within the productivity business and he has been featured in Quick Company,, Forbes, Huffington Publish, and The Globe & Mail.

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Steve: You’re listening to the My Wife Give up Her Job podcast, the place where I convey on profitable bootstrap enterprise house owners, and delve deeply into the strategies they use to grow their businesses. However as we speak, I’m comfortable to have Thanh Pham on the show, and Thanh runs the favored website where he spreads the long-lost secrets of productivity from the asian tradition. Don’t miss this one.

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Intro: Welcome to the My Spouse Give up Her Job Podcast. We’ll train you the right way to create a business that fits your way of life so you possibly can spend more time with your loved ones and concentrate on doing the things that you simply love. Right here’s your host Steve Chou!

Steve: Welcome to the My Wife Give up Her Job Podcast. At this time I’m actually joyful to have my fellow Asian compatriot Thanh Phan on the show. Now Thanh is somebody who I met at Billy Murphy’s mancation and we’ve hung out on several different events, together with the lads potential convention a few weeks ago. Now Thanh runs the favored website the place he teaches others the way to be more productive with their time. And he is thought-about to be one of many prime thought leaders within the productiveness business and he has been featured in Fast Company,, Forbes, Huffington Publish, and the Globe and Mail and in at present’s episode, we’re going to uncover the Lost Asian Secrets of Productivity and with that welcome to point out Thanh. The way you doing at the moment, man?

Thanh: Hey Steve. I’m glad to be right here and thanks for having me.

Steve: So Thanh, we both turned 13. We signed a solemn oath to never reveal the Misplaced Artwork of Asian effectivity to the mundane world yet right here you’re spraying the hidden secrets and techniques of our culture to the plenty. Please explain yourself. And what brought about you to sell out.

Thanh: Hehehe nicely, thanks for introducing me in a method. Uhm yeah, I feel you understand in our tradition we have now this secret that I feel everyone would profit from. So I assumed, “Why not let it out and share with everybody and not give the Germans so much credit for their efficiency.” And so, I assumed let’s launch and unfold the message. However it all seriousness, actually began off as a passion venture for me again in 2011. I used to be making an attempt to determine how you can be more productive at my first job and I used to be so behind at work. I was dropping shoppers. I was simply so overwhelmed. I started to realize lots of weight from all the stress and such and so I start to determine okay, I have to be more productive because like behind and the whole lot.

So, let’s learn some books and let’s go to a bunch of seminars. And so, I began to document every thing I discovered and all through the whole process in one yr was capable of learn 35 books, take heed to 21 audiobooks and drop the surplus of 25 kilos or so that I gained from being so stressed about my job. And so, individuals stored asking me on a regular basis “Thanh, how did you do this?” “What did you learn?” Like, how should I’m going about this and I started documenting the whole lot on which sort of began off as a joke and now’s a full-time enterprise for me. And so, I’m super lucky to be able to do what I really like and help individuals.

Steve: So, it’s funny as you discover ways to be productive not at work, proper? However with your personal stuff.

Thanh: Yeah, I used to be simply making an attempt to determine like, okay, if I’m like a couple of weeks behind at work. What do I have to do to vary my life there? And then I began to study all these different things and then I began to apply that to my own life as nicely. And so, as you achieve control of your life you get extra time you begin to assume, “Okay, what should I do with this time?” And I’ve all the time been any person who’s actually concerned with private improvement and creating myself. And so, I started to read extra books and take heed to extra audiobooks and simply making an attempt to determine like, okay, how do I get probably the most out of my life? And that’s all the time been my guiding compass to say, “Okay, let’s maximize my life as much as possible.”

Steve: So what number of hours do you’re employed? As a result of I all the time see you doing two things buying and touring just curious right now in your current way of life.

Thanh: Hehe nicely, truthful enough. I in all probability work anyplace between like 30-35 hours every week I need to say? Undoubtedly few years ago. It was more in the 60s and 70s, so I undoubtedly reduce so much and I keep in mind meeting you a number of years in the past and we have been having this discussion was truly a Billy saying that you simply talked about originally and I keep in mind you saying how, how little you labored and I assumed that was actually superb and I used to be at the moment making an attempt to transition into that myself as nicely and it was the entire concept of one thing which you could have like set off the cuff as nicely. It’s such as you’re principally making an attempt to focus for happiness. Right? Like what’s the purpose of creating extra money when you’re you already know, if that’s not going to make you that much happier, right? And you need to spend extra time with your loved ones or youngsters and solely do the things that you simply love and I feel that’s one of the crucial lovely things that we will discover in life is that it’s not all the time about working more durable, making extra money, but in addition truly enjoying our lives throughout the journey and process as nicely.

Steve: Completely and we both know that you simply love Louis, proper? So, Thanh…

Thanh: I feel that’s partly an Asian factor.

Steve: So, before we get to the productiveness part of this interview, I’m truly curious how you built up your website. So, first off, we talked about it earlier. It is a seven-figure website. So, you make seven figures off of it. And where do you truly get your visitors from?

Thanh: We received most of our visitors from natural. So, we began back in 2011 and we simply started to publish once every week. And on the time I was having a associate alongside of me to help me with that and I stated, “Okay, let’s publish something once a week and just share our message.” So, we posted every single Tuesday and over time, it simply acquired a lot visitors and traction that each one the individuals than our family and friends started to e-mail us and ask questions and we just stored this publishing schedule during the last eight years now. So, we’ve by no means missed a Tuesday ever from simply publishing that during the last eight years has garnered a lot natural visitors that, that’s just about our essential supply right now.

Steve: Okay.

Thanh: And then during the last two to 3 years or so we began adding Fb on prime of that. The place we principally set aside a price range each single month and simply spend that on look-a-like viewers to type of like get exposure to new individuals after which we run numerous concentrating on on prime of that as nicely. And so, that’s our principal visitors supply right now.

Steve: What’s funny about your story is that it’s exactly how I obtained started. I started publishing once every week and I’ve executed it for the past 9 years now, I should say? And yeah, simply visitors simply builds over time and nearly all of my visitors is through search as properly. So ha-ha, I need to ask you, are you very deliberate in what you write about? Or is it just type of off the cuff? Whatever you assume it’s going to be fascinating.

Thanh: So, we have now a quarterly publishing schedule so we know each single quarter forward of time. What podcast goes out, which blog submit is going out and through the years, we type of tweaked it where we undoubtedly began off by saying, “Oh, let me just write whatever I want to write about.” And that was utterly advantageous. However, as our audience grew and we type of obtained to know better who audience was what they needed, what they wanted, after which additionally matching that with the several products that we have now these days. We are more strategic now when it comes to, what content we publish, when it goes out, and what we should always write about. So now we’ve our quarterly publishing schedule so we all know for example, okay, if we need to launch this product on this month, we should always in all probability write about that exact matter in this week. And this week main as much as the launch for instance, so it’s a bit of bit more strategic now and we try to mix it in type of like personal accord off weeks the place we simply need to write whatever we need to write about. So, it’s nonetheless you understand is enjoyable at the similar time whereas additionally having strategic content material in place.

Steve: I assume what I was making an attempt to ask was do you do and do you write your posts to truly goal particular search terms?

Thanh: So, I might say tiny a part of it. We know we need to rank for 5 to 6 keywords and we now have like particular landing pages the place we attempt to rank them and try to goal them. And so, once we write publishing or and publish blog posts about sure keywords, we’ll attempt to clearly redirect all that visitors to the primary landing pages and such. However for probably the most half, we really concentrate on fixing issues. And so, we have now this big group referred to as The Dojo the place we’ve got tons of people in there and we now have a personal discussion board and I’m talking to clients like five hours every week. So, I’m all the time in the “Marketplace”. So, I’ve an concept of what individuals are dealing with, what sort of struggles are having. I additionally assessment customer support tickets every so often to type of see what’s happening there and what individuals are dealing with and so I all the time have a pulse of what’s happening and that provides me lots of concepts and inspiration to say “hey, this is a product we should create this is type of content we should write”. And then once we’ve got that type of like matter figure it out, then we’ll search for key phrases to type of match with that. So it’s sort of virtually like an afterthought not the opposite approach round the place hey let’s attempt to rank for a certain key phrase after which revealed content round that.

Steve: Okay, and you talked about a bunch of things. There are personal Group. Is that on Facebook or is that your personal personal Forum now.

Thanh: We now have a personal Discussion board. I feel it runs on in imaginative and prescient boards. And yeah, we’ve been doing that for the last four years now.

Steve: Fascinating. So what’s the rationale of doing in there versus like Fb groups? For instance.

Thanh: We truly started off on Facebook and I feel it’s principally particular to our audience where most of my viewers hates Facebook because they need to be extra productive and happening Facebook as nicely.

Steve: That’s true. Yeah, I didn’t take into consideration that

Thanh: Productive for them. So all of them stated to us. Hey, we hate Fb, please transfer it away. And most of our audiences can go into code organized or they need to be organized. In order that they love the search perform. They love to have the ability to revive previous subjects and look for stuff and we type of understand that the form or having a personal discussion board is the perfect factor for them.

Steve: Okay, and I truly, you realize, I don’t even know the reply this how do you earn cash? Like, what do you sell precisely?

Thanh: Yeah, when individuals come to our web site they will enroll in one in every of our programs. So we’ve about seven programs right now. Most of them are like anyplace between like fifty dollars to a thousand dollars. Hours after which we’ve a members space in addition to our membership website for $49 a month or 350 a yr.

Steve: So for the thousand-dollar course, for instance, is that a high-touch course?

Thanh: Yes. It’s a high-touch course you work with a coach. So as quickly as you enroll, you get a couple of periods with a coach and then that coach will make it easier to walk you thru the program and sort of like assist you stick with it. Just remember to’re accountable for the issues that you simply say you’ll do. So it’s a bit of extra Excessive touch and for people who need to have just a little bit extra private consideration. The place’s the opposite programs which are on the lower end. It’s all sort of like do-it-yourself go through it at your personal pace and make it make it happen.

Steve: And how many individuals are employed by you right now?

Thanh: So right now we now have about 12 individuals.

Steve: Oh, wow. Okay. So yeah even have quite a couple of individuals and what number of of these are coaches versus writers versus marketers?

Thanh: So coaches, we have now two coaches and marketers. We now have one marketer after which writers we’ve got like 4 of them.

Steve: Okay.

Thanh: Yeah, yeah.

Steve: And you talked about earlier that you simply’ve branched into Fb advertisements which I discover sort of funny because individuals don’t need to be on Fb and I assume the viewers who aren’t productive yet are still on Facebook. However what is your advert technique appear to be?

Thanh: Yeah. It’s truly really easy so I’m of the mindset of okay, let’s publish superb piece of content on our weblog or have a tremendous podcast and let’s share it with as many individuals as we will. So what we do is we may have a look-alike viewers in Fb of all of our clients and then say, hey, let’s target all of those individuals and just get them onto the website. So every time we publish a brand new blog submit as long as we’re actually pleased with it, it ought to often be revealed. And then additionally we need to ship it out to as many individuals as we will. So we now have a hard and fast price range every single month the place we simply say Hey, Let’s simply get the word out there. It’s type of like putting a billboard on the street and no it’s not. It doesn’t even matter how many choices we get or how much visitors we obtained is basically identical to promoting in the traditional sense. Proper? So we just need to get the phrase out there as a lot as potential. And then on prime of that no matter visitors comes to that we’ll then retarget these individuals to then either be a part of us on a reside webinar or an evergreen webinar or a selected landing web page where we try to give them some type of lead magnets and get their identify and knowledge so we will comply with up with them over e mail.

So the strategy is comparatively simple, nevertheless it actually just began off one thing at a time. I simply stated, hey, let’s start off with like five hundred dollars a month. So you just, you already know, promote our blog submit after which we simply improve that finances over time. And then as quickly as we start to get more visitors, you recognize, some individuals opted in some individuals didn’t after which on prime of that we just added over time to say. Hey, let’s attempt to retarget everyone that came from Fb and see if we will acquire very identify and e mail tackle as properly. And then that is where we’re at the moment and we simply continue to try this in simply cycle that over and again and again.

Steve: So you will have you set out content?

Thanh: So we now have a weekly podcast on Monday and then a weblog submit that goes out every Tuesday.

Steve: So terms of these advertisements does that suggest then that you simply’re rotating out advertisements as soon as per week?

Thanh: Sure and no. We typically we discover a one of many ask just what just takes off proper and also you simply by no means know which ad that’s and if we see one ad just taking off then we simply hold it operating since you just what we’ve discovered is you simply never know which advert goes to actually take off and the Lovely Factor with Fb is if an advert takes off lots of people start to organically share it and then we’ll take a life, It takes a lifetime of its own so that you get numerous visitors that method and so that you’re not just limited to your personal finances.

Steve: So these advertisements are simply visitors advertisements?

Thanh: Yeah. Exactly. We just need to get individuals to the blog or to the podcast and simply develop it that means and I’m not too concerned about how many people choose in or like take a selected action. It’s actually identical to hey, let’s get the phrase out. And as long as you might have a worthwhile business for my part, that’s probably the greatest things you possibly can spend your money on is just to get the word out.

Steve: What do you contemplate an excellent advert versus a nasty ad I assume when it comes to how much cash you’re paying per click on?

Thanh: Yeah, so I don’t even take a look at the like cost-per-click or something like that wish to me a superb advert is when individuals are organically sharing the ad so that’s why we know the content is actually good and it’s resonating and the ad itself is absolutely good. So when individuals are organically sharing a ton of advertisements then I know OK that’s the thing that’s resonating. We should always continue to publish that even more

Steve: What are certain guideline for like share proportion?

Thanh: No, like as we see like as long as we recover from like 10 shares or something that’s in all probability something worthwhile persevering with to maximize and optimize.

Steve: Okay.

Thanh: So it’s really simple as a result of the flip aspect is if no one sharing this ad then the ad as in all probability not that great. And additionally if a lot of people are identical to, you realize skipping it or simply not testing the the publish then we now have that knowledge. So we simply attempt to constantly, you recognize advanced that strategy.

Steve: Okay. So principally it’s you taking a look at shares quite than likes and feedback for probably the most half?

Thanh: Yeah.

Steve: Okay.

Thanh: Yeah, as a result of I simply know that the more individuals share these things the extra it’s resonating and the extra profit we get as properly, proper so we all know that the content material is sweet. That is one thing that’s clearly very useful. It makes sure individuals look good as properly, proper? Like a lot of people need to share stuff because it makes them look good. And so if we will accomplish this stuff with our advert and contents then I feel that’s a profitable technique and then should you see that taking off, then it’s worthwhile to put in extra cash in there because now, you recognize increasingly individuals are going to return to the website.

Steve: So that you talked about you might have seven programs and you do lots of e mail advertising. Does that suggest that you’ve seven totally different funnels that type of funnel totally different merchandise? Like how do you arrange your e-mail funnels?

Thanh: Yeah, so when individuals come to the location they will principally buy like three or 4 merchandise. So we have now like an evergreen webinar. We even have two of them now so individuals can be a part of one in every of them and then often most of them funnel into the members space. So the membership website that we’ve and that’s really the primary focus we need to get as many members as we will that’s sort of our strategy however typically individuals don’t need to subscribe to a subscription instantly and typically they only need to buy something first and then determine afterward to hitch the members area. And so we have now a couple of decrease ticket gadgets that folks can purchase and then say hey, oh simply this content is nice. This has been really helpful. And then from there we attempt to get them into the members space or some larger ticket packages on the again end.

So it’s a very simple technique when it comes to like come to the location be a part of the members area. Okay, in case you’re not interested, That proper now then you should purchase certainly one of our different decrease ticket products sort of get some few fast wins. See that what we do truly works and as respectable as nicely and it’s useful. And then from there, you recognize, it’s up to you to determine like the way you need to evolve, you understand your personal life and the way you need to maximize your time.

Steve: How a lot is the members space value?

Thanh: So right now it’s $49 a month or 300 fifty dollars a yr.

Steve: Okay. And then so how lengthy is this sequence to get them to pay $50 a month?

Thanh: So the sequence that get them into the members area is true now, I consider like seven or eight months or one thing

Steve: a seven or eight month e-mail funnel?

Thanh: Nicely, as soon as individuals get on the marketing campaign, you already know, we’ll attempt to get them on the webinar.

Steve: I see.

Thanh: That’s the simplest strategy I discover terms of getting individuals in the members space, but that marketing campaign will maintain operating for eight months principally. So.

Steve: I se.

Thanh: It’s like an evergreen process. So some individuals you understand are prepared to leap in immediately and some individuals it takes a number of months to type of, you understand persuade them to hitch. And so I additionally don’t know what the suitable size is, however we simply came upon that we’ve got eight months of content that we may give them.

Steve: Proper.

Thanh: And not every single e-mail is like hey, it is best to be a part of the webinar or hey, you must be a part of the members space. A few of the emails are identical to hey, here’s some useful contents so that you can you realize look into nevertheless it’s strategic within the sense that it’s hopefully getting them closer to becoming a member of the members space sooner or later.

Steve: And you talked about you run webinars are those Auto webinars are these reside webinars?

Thanh: So we’ve about to reside webinars each single month that we do and then we’ve got to automate a webinars as nicely. So the automated ones there on the web site yow will discover them there if you be a part of our e-mail record, you’re going to get the chance to hitch certainly one of them as nicely. So we now have principally to “sales processes” happening on a regular basis that folks can be a part of plus, you already know, the email funnel itself and then the reside webinar we do about twice a month as nicely to speak about specific subjects one thing that’s little bit more up to date of what’s happening kind of in our business after which also have a great time with individuals.
Steve: Are all of them totally different content all of the 4 webinars?

Thanh: Sure. Yep. So the to automated ones are utterly totally different. They speak about very totally different subjects. So for instance one is more about habits. The different one is extra about Focus. These are two things that we see in most people wrestle with so we determine to make ever Evergreen webinars around that and then the reside webinar is extra about like, oh, let’s decide a topic every single month and then speak about that and it’s really just partly enjoyable. But in addition partly just you recognize present individuals a few of the superior methods that folks can study once they be a part of the members area.

Steve: And these webinars that they funneling to the members space or specific courses?

Thanh: Most of them are for the members space

Steve: Okay.

Thanh: Because the product that we actually need most individuals that buy and be a part of because when you grow to be a member you additionally get entry to all the other high ticket programs that we now have as nicely. So it’s virtually like a no brainer.

Steve: It’s like a gateway drug. So to speak.

Thanh: Yeah, exactly. Yeah.

Steve: Okay and simply curious. What is your flip right seem like on the membership website and the way do you keep individuals ?

Thanh: Yeah. So one of many things I’ve discovered is that you realize, if you began off constructing courses, you typically have the mindset and or at the very least as was the case for me like this is an evergreen product. So let’s simply construct it after which just attempt to get as many people as we will and what I discovered from the membership website is that it’s really evolving product. It just modifications each single month when it comes to like what we introduce what we take away and it’s like a product that is simply constant evolving and enhancing. And once we first began off the typical Troon when it comes to Lifetime, Lifetime is the better approach to calculate.

Steve: Positive. Yeah.

Thanh: For you is roughly like seven months or so.

Steve: Okay.

Thanh: So we discover out that’s okay, on common when individuals be a part of they stay for about seven months. Hence why the pricing can also be yearly at 350.

Steve: Right.

Thanh: For us, as a result of we simply know that okay, that’s the typical worth that individuals are prepared to stay on for some time. And then from there’s simply making tweaks and opportunities to make it better. So we run sprints in our firm. So we’ve got like a scrum methodology when it comes to how we run every part. So each two weeks we’ve like issues we have to do like publishing content, you realize recording a podcast and such but in addition we all the time attempt to add one or two issues in there to enhance the members area as nicely. So we all the time have like little tweaks and fixes that we introduced and lots of that comes from the suggestions that I get from either, you already know talking to individuals which are in there or what we see are occurring on the forum or we now have a personal slack as nicely. We type of see what’s happening. There and then also from a customer success staff where they’re interacting with individuals they usually’re getting you realize bugs, bug fixes submitted to them as nicely. And so we attempt to like evolve and fix it on a regular basis.

Steve: So let me ask you this. You talked about your lifetime values a few 350 bucks. So why not cost like 5 hundred dollars and give them life time and have cost plans?

Thanh: Yeah. That’s the factor that we considered as properly. And the bury we ran into was like the entire worth point, what individuals are prepared to pay per thirty days after which also per yr as properly. So we’ve carried out lots of testing around that and we just discovered that like over 49. It was virtually I wouldn’t say unimaginable nevertheless it was undoubtedly tougher to get individuals in versus, let’s say it’s like we saw no difference between 39 and 49 for instance.

Steve: I see.

Thanh: And we started off at 29 that’s once we first started off like 4 years ago. And so we moved around to like 69 to 99 to 150. We’ve tried all types of various things and it looks like 49 is the sweet spot for us.

Steve: Okay.

Thanh: And yeah, we additionally you realize, anyone that’s listening you simply by no means know until you check. And testing also can take plenty of time because you already know, once you check a new worth when you’ve got two exams are going how lengthy do they then keep on proper? As a result of in the event you get anyone a 39 versus 49. if the flip fee is strictly the identical then that’s great you could charge $49. But typically you gained’t know till you understand, eight months later as a result of our lifetime was about seven months. So we needed to wait.

Steve: Proper, yeah.

Thanh: Eight or 9 months or 12 months typically to type of see what’s happening there. So if anybody that’s listening proper now, you haven’t run any checks but. I might say, you understand begin before later as a result of there’s an enormous ready recreation that has to happen.

Steve: when it comes to lead Gen. Would you say that your podcast is simpler or your weblog?

Thanh: Oh by far? It’s the weblog.

Steve: Okay.

Thanh: I feel the Podcast, I all the time have a love-hate relationship with the podcast as a result of I really like the podcast, it’s partaking, it’s so intimate. Individuals love the contents and it’s a good way to remain in touch with individuals. however as you in all probability have seen as properly, It’s a horrible means for getting individuals to take action on something.

Steve: Right.

Thanh: Because the conversion of the so low from hey, I’m gonna make you this supply on the podcast and then truly seeing individuals take motion on that in comparison with the obtain numbers is admittedly low. So what we found is that the block is the simplest approach of generating leads for us, however the podcast is the simplest method for preserving individuals within the members space.

So an fascinating Insight that we’ve had is we had the members area earlier than we had the podcast and what we discovered is that the majority members who are in there are podcast listeners after which also as soon as we introduce the podcast we observed that our turn fee went down. And that is earlier than started introducing a new type of fixes and changing the product and stuff. And so what we discovered from also talking to our members in such is that whether or not they admit it or not, they virtually like subconsciously associate the podcast with being a member. And so, the more superb content we put out relating to the podcast the longer at this keep on in our members area. And so what we discovered is that the pockets is a superb retention device on your members space. And so when you have a members space, I might highly encourage you to get as many members on the podcast because it’s simply one other channel to maintain individuals excited and you already know keep on prime of mind and proceed to be part of your group.

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Yeah, you recognize a lot of the college students who join my course say that they really started trusting me as soon as they started listening to the podcast. Which is sort of why I asked that query, however when it comes to monitoring conversions, it is extremely troublesome to do so, you principally need to ask.

Thanh: precisely yeah. You don’t know until you begin talking to individuals and that is among the causes I spent about five hours every week simply talking to both prospects or clients. So I all the time have an concept of like what’s happening? Why did they purchase? You realize, why did they determine to hitch us? Why did they determine to go away? So when you sort of start speaking to folks that’s the one means I came upon that there was this relationship between individuals being a member and in addition listening to the podcast and so, you recognize, as you understand, all of us have like web companies and we are likely to draw back from talking

Steve: I do know like speaking to individuals. What’s that?

Thanh: precisely. What’s one of the beneficial things you can do and that’s one factor I took away from tending a pair scaling up workshops they usually encourage on a regular basis for CEOs or like business house owners, like constantly speak to your clients as a result of that’s the place all the insights come from.

Steve: Do you do stay periods as a part of this membership website regularly?

Thanh: Yeah. So we now have a monthly stay teaching session that we do.

Steve: Okay.

Thanh: So as soon as a month we speak about a subject and we speak about business news and that type of stuff so individuals All the time on top of things. Yeah.

Steve: Okay. Alright. So let’s change gears somewhat bit now and speak concerning the Asian secrets of productiveness. You in all probability get asked these questions quite a bit. So what would you say is your primary prime productiveness tip that you simply get requested about rather a lot for business particularly.

Thanh: Yeah, whether it’s business or personal I feel crucial factor that you can do is whenever you begin your day, deal with probably the most troublesome process first. So everytime you take a look at your to do record as you’re starting your work day, decide the factor that you simply discover most troublesome to do or the factor that you will most certainly procrastinate on. As a result of should you get that out of the best way first, then you possibly can go on with the rest of your day figuring out that you simply acquired that achieved and then every thing else that comes your approach is comparatively straightforward. So I’m going to copy this analogy that John the Cavalier share with me on my Instagram page as a result of I share this tip with some individuals and he stated nicely, you understand how I see it is I simply climb, I climb a mountain every single morning after which I cling glide down for the remainder of the day. And I assumed those are actually fascinating analogy. And I feel that method too. Like if I get probably the most ugly factor out of the best way first then the whole lot else all my to do record appears actually simple and straightforward to do. And I have confidence, I’ve momentum. And even if I don’t get anything carried out, a minimum of I received the toughest thing out of the best way, so I still have a productive day.

Steve: What if that tough factor cannot be completed in a day and it’s extra like a year-long research venture?

Thanh: Yeah, on the subject of issues like that, what I encourage individuals to do is to break it down as a lot as attainable. Proper? So let’s say you need to publish a guide this yr. Clearly, you’re not going to publish a ebook on at some point, but what should you broke it down and say hey, I’m going to perhaps write one chapter a month for example, proper? And then each single week you possibly can say, okay my aim each single week is to have a draft ready of Chapter and then each single day you’ll be able to break that right down to say. Hey, let’s let’s write at the least for 50 minutes for example, or let’s write at the least for 90 minutes or let’s write a minimum of 1,000 phrases a day or one thing like that. So the secret’s if in case you have an enormous consequence or a venture break it right down to its smallest Elements as a lot as you possibly can and simply begin there.

Steve: You realize, what’s funny is tackling the toughest thing of the day. It’s truly a mental situation. Proper? Most individuals need to just get a number of the easier stuff out of the best way just to allow them to get those gadgets off their checklist. So is there any methods of mentally getting ready yourself to I mean, it’s easier to say hey, I’m going to deal with probably the most the toughest factor at first of the day, but are there any mental methods to get over that hurdle?

Thanh: One strategy I discover actually useful is where you principally set a timer for your self. So some individuals referred to as the Pomodoro Method. It’s like the preferred strategy out there. Nevertheless it’s the thought of okay, if I’m going to deal with something and I have typically troubles getting started, what I discover actually helpful and what a lot of people find helpful is in the event you just commit to saying doing 15 minutes or 25 minutes or even just 30 minutes? When you set a timer for let’s say 15 minutes, you just say, okay, I’m just going to do that one thing and after 15 minutes I can stop. It’s often ok for individuals to decide to at the very least for that brief time period.

And the rationale that works is since you give your self an excuse or a purpose to stop working after a while. And that’s typically occasions ok for individuals to get started and simply concentrate on one thing and sometimes occasions, what you find is that as soon as the timer runs out you got oh man truly, you recognize what? I’m going to maintain going as a result of I’m within the groove proper now. I have this momentum. And then typically occasions individuals will simply continue to work on the thing that they you realize, didn’t need to do in the first place. So setting a timer actually helps.

Steve: I see, your sort of tricking yourself into just getting started

Thanh: Precisely. So the language I often coach individuals by way of is to say to yourself, “I will just do this, so I will just write a few hundred words” or “I will just write for 15 minutes and that’s it”. And so that you’re primarily tricking your personal mind to say, “Okay, I mean, I can do 15 minutes, right? I can do 25 minutes. That’s not a problem. And then after that I can do whatever I want”. But then typically occasions you’ll end up in that groove to say “Oh man. I feel so good about myself now. I’m so glad I got started. Like I actually want to continue to work on this” after which oftentimes individuals will.

Steve: You recognize, this isn’t precisely the Pomodoro Method, but I keep in mind once I needed to start out my blog, I stored putting it off, stored placing it off, but then once I put in WordPress it turned quite a bit easier because that only one major hurdle of having like the infrastructure in place allowed me to only begin writing regularly.

Thanh: Yeah, with regards to getting started and procrastination and simply getting things accomplished, one huge factor that simply I hope individuals take away from that is, the extra friction you faraway from every thing that easier it’s for you to get issues carried out. And typically occasions, It’s not nearly studying a brand new strategy or learning a brand new method of doing issues. However typically it’s nearly like how do you remove friction from your life? So for example, it’s approach simpler for me to get started when my desk is obvious and it’s clear and tidy. Whereas, if there’s papers on there if there’s books on there, there’s like dishes on my desk as properly. Then I’m not going to feel motivated to start out working because it then I’ve to remove some stuff first. I’ve to eliminate some stuff before, earlier than I can truly do the thing I’m good at. Proper? So once I know for example the subsequent day that I’m going to be writing and I must be artistic, I’ll truly put an effort the night time earlier than to wash my desk be sure that every part is put away in order that my future self once I wake up the subsequent morning I can get began instantly. So it’s just all about eradicating friction as much as you’ll be able to.

Steve: And I imagine that applies to understanding and that kind of thing as properly, which is type of why I moved all my work out gear to the storage. I imply, there’s no excuse for me to not go in the storage every single day.

Thanh: exactly. Like how do you make it inevitable and that’s sort of like what I train individuals in addition to like the inevitability mindset. Like, how do I make it inevitable for me to do this? So for example, if I need to work out? Sure, I can go to the health club downstairs or I might go to a fitness center that’s one block away from me. Right? Like how can we take away that friction? As a result of if you need to go to a health club that’s 50 minutes away and visitors, you already know likelihood is you’re not going to go as typically versus having a health club at residence for example, proper? So, how can we take away friction in our lives? And the extra you begin to look for alternatives to remove friction and eliminating that the extra you start to see which you can truly accomplish far more issues.

Steve: I don’t know what you name this system both. Perhaps you’ll be able to classify it. So I have a pull-up bar right outdoors the toilet and before I can go to the toilet, I have to do some Pull-Ups. In order that’s identical to one other Health thing that I do.

Thanh: Yeah. I’ve the same thing. I’ve a pull-up bar in my bedroom that connects or transitions into the lounge. So anytime I’m going to my bed room. I have to do 5 pull-ups and that’s simply.

Steve: Fascinating. Okay.

Thanh: A dedication that I made for myself and you understand, I could possibly be an unsightly pull up. It could possibly be actually good pull up. It doesn’t matter so long as I do 5. You already know, it’s my Integrity that I like to stick to, proper? and that’s really essential to me as properly and one thing I train shoppers as properly, like, when you have integrity you do what you say you will do. you’re going to reside, you understand, authentically. And that’s the sort of individual I need to be. And so, each time I do 5 pull-ups, you understand, I’m dwelling up to my own integrity and I need to keep on with that and that’s why I’m and that’s what I worth. and so you recognize, decide a quantity that works for you, you realize, when you’ve got a pull-up bar, nevertheless it’s simply the whole concept of like how I how can I stick with doing this and now have my phrase that I stated I might do.

Steve: Yeah

Thanh: just having Integrity in my life, you already know.

Steve: That’s fascinating. I might in all probability never go to the living room then. at the least, you already know with the toilet. I gotta go to the toilet. So, All right. So Thanh, I have I assume a personal drawback. I need to speak to you about, like how do you manage your inbox? My inbox is loopy. I hoped you’d provide some insights there.

Thanh: Positive. Properly, we now have one course that’s going that will help you. It’s going to value you $499.

Steve: Superb. You understand, 499 I don’t know Thanh. Sorry go on.

Thanh: So it’s referred to as Escape Your E-mail, but the brief version is there’s so many things you can do. One, is most individuals haven’t any clue or no system for managing their e mail. it’s type of assumes that everybody knows how one can manage your e mail inbox, proper? So some individuals do it from prime to bottom, some individuals should e mail inbox open all day lengthy and there’s like tons of of various methods. And what I found most useful is setting aside, perhaps two or 3 times a day to verify your e-mail for 30 minutes or much less. Every time you examine your e-mail.

So should you can commit to only doing a 30-minute periods of checking your e mail, in the event you do it twice a day, that’s one hour a day on e-mail after which, and as soon as that timer goes off proper for 30 minutes, then you possibly can stop and you may continue to do other things. So this is one simple strategy I recommend for most people to do because most of my shoppers are likely to have their e-mail shopper open all day lengthy, and then they simply get distracted, they really feel like they’re on edge on a regular basis. They will’t actually focus because this e-mail notification will all the time distract them and derail them. And that’s the very last thing you actually need. Right? So especially when you’re a enterprise proprietor it is advisable have like Focus time and create stuff. The worst thing you can do is having your e mail shopper open subsequent to you when you’re producing video course content material or recording a podcast or whatever, right? So closing your e-mail shopper as much as attainable and then solely checking it two or 3 times a day is the perfect factor you are able to do.

Steve: but when you do it that approach e mail tends to pile up proper? So do you just not let that hassle you?

Thanh: Nicely, once you course of your e-mail, you possibly can then type of like prioritize proper? what you need to deal with. And so every time I examine my e mail I attempt to get it carried out as a lot as I can however realistically that’s not all the time going to occur. Proper? So for some weeks, it may be the place I have more emails to course of than others and that’s completely wonderful. As quickly as I dive into my e mail inbox. I do know I have 30 minutes and then I’ll just attempt to go through as many emails as I can. And I personally simply need to spend less than an hour a day alone e-mail and I know this is going to be totally different for sure individuals. Proper? Let’s say you work in customer service, for instance, that’s clearly going to be totally different than any person who is a sales individual versus anyone who’s a marketer anyone who runs their very own business. So my guideline is often shoot forward an hour a day, but for some individuals may mean two hours or three hours, however what I don’t want you to do is to spent your entire day in your e mail inbox.

Steve: Yeah. Yeah. I’ve the other truly attempt not to spend much time at all in there and I have like a dedicated help desk for the essential emails that I’ve to answer any given day.

Thanh: Yeah, exactly. Yep.

Steve: So Thanh, let’s fake that you simply have been to start out Asian effectivity once more. What would you say are a number of the most essential points to this success of Asian efficiency that you’d carry over when you have been to start out all over?

Thanh: Whoo, fascinating query, I might say one idea that I might instill in others, is to point out up persistently each single week. Whether that’s podcasting, blogging, doing a webinar. I feel the key to our success was to point out up every single week to publish something and that allows you to, you already know, plenty of natural visitors and such nevertheless it was, you understand, found it on the inspiration of displaying up every single week. In order that’s one thing I might continue to do if I have been to start out yet again. The other thing I might say is, I want I had achieved webinars a lot earlier. I was undoubtedly late to the sport with regards to that. I feel we began doing webinars and perhaps like 2017? so not too way back.

Steve: hmm mmm

Thanh: And Yeah, like we simply seen that one individuals really love them, and to I feel it’s some of the effective strategies for promoting. And then three, it might also assist you to generate more e-mail subscribers and leads as nicely. And then 4, for those who make it Evergreen as nicely, you principally have a brand new gross sales individual in your organization working 24/7 for you. So yeah, undoubtedly more webinar.

Steve: Are you able to comment on auto versus reside and why you type of combine each?

Thanh: Yeah so auto I feel is nice when you’ve gotten an evergreen matter. So in relation to productivity and procrastination is an evergreen matter the way to focus is an evergreen matter. So for our specific business, that’s nice. And you realize, it took a whole lot of stay webinars to ultimately make a very good Evergreen webinar. And so we need to give individuals the opportunity to join this material when it’s handy for them because once we do them reside we will solely cater to at least one specific time. And so, we will’t cater to everyone. Whereas with Evergreen we have now, you already know, simply in time webinars where you possibly can enroll and then 15 minutes later get began or one minute later, depending if you enroll. However there’s also particular occasions as properly.

So I like to think about it as like you’ll be able to decide a time and place that works greatest for you to study one thing actually fascinating and useful. and even when individuals don’t purchase on the webinar, I’m nonetheless glad that folks undergo it because we simply know that the knowledge that’s in there’s really helpful and useful to them. So even when they don’t purchase, that’s totally nice. Because as long as we make that impression then that’s really good for us. And ultimately, you already know, the extra individuals spent on webinars when it comes to time, the nearer they get to buying from you anyway, proper? So we’ve also discovered that for example, some individuals like to observe the identical webinar like two or 3 times earlier than they make a purchase order and that’s completely effective too. Proper? So, it’s really just a software for us. You permit individuals to get educated grow to be more conversant in us after which hopefully down the road deliver them nearer to making first buy with us.

Steve: So when it comes to the lives, I’m just curious why you haven’t doubled down on the Autos then perhaps simply narrowing it right down to only one stay webinar.

Thanh: Yeah, so we now have the auto one’s going the place we’ve got like Facebook visitors sending, you recognize, to landing pages to the webinar. And then we now have like our own e mail responders as nicely. But there’s one thing about reside that just one, is more interactive and converts higher. As a result of as you in all probability have seen as properly, as soon as you go from left to automate it the conversion numbers are by no means the same.

Steve: Yeah, right.

Thanh: So when you do reside at ten %, which is pretty respectable then should you go to automated in case you do like, I don’t know, anyplace between like three and five % that’s really good. Proper? So like the numbers are never going to be the same but when it comes to the impacts, I feel combination of each is the best way to go.

Steve: Okay. Hey Thanh. We’ve been chatting for fairly a while now. The place can individuals find you to turn into extra efficient.

Thanh: Yeah, you possibly can go to We also have a podcast referred to as The Productivity Present, so you’ll be able to look for that as properly. And if you’d like you get in contact with me, you’ll be able to just go to and attain me there.

Steve: Cool. And Thanh, the place are the subsequent occasions you’re going to be going to?

Thanh: I’ve no clue. My schedule is pretty empty this yr. So I’m going to be enjoying it by ear and see what’s happening every single month.

Steve: Cool. Properly, thanks rather a lot for coming on the present. Actually respect your time.

Thanh: Thank you.

Steve: So there you’ve got it all the secrets and techniques to Asian efficiency in simply 40 minutes. It is now a Degree Enjoying Subject for everyone, nice. For extra information about this episode. Go to And once once more, I need to thank Privy for sponsoring this episode. Privy is the e-mail seize provider that I personally use the term guests into e mail subscribers. They provide e mail capture exit intent and website concentrating on tools to make it tremendous simple as nicely. And I like Privy because it is so powerful and you may principally set off custom pop-ups for any parameter that is intently tied your eCommerce store. Now, if you wish to give it a attempt it is free so head on over to As soon as again, that’s

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Outro: Thanks for listening to the My Spouse Give up Her Job Podcast where we’re giving the braveness individuals want to start out their very own on-line enterprise. For extra info visit Steve’s blog at